Simplified title: PUR Water Filter Replacement 4-Pack - Powerful Filtration, Faster and Long-lasting - Blue (PPF900Z4)

For continuous enjoyment of cleaner, better-tasting drinking water, it is important to remember to change your PUR Water Pitcher & Dispenser Replacement Filter (PPF900Z) every 2 months or after using 40 gallons of water. By utilizing its powerful 2-in-1 genuine PUR filtration technology, the PUR Water Pitcher & Dispenser Replacement Filter is able to reduce 2x more chemical and physical substances compared to Brita's leading pitcher filter. In addition, it has undergone rigorous testing and certification by NSF to effectively reduce chlorine, mercury, copper, zinc, and other substances that can negatively impact the taste and smell of your drinking water. It is essential to exercise caution when considering 'off-brand' water filters, as they have not been tested or certified to offer the same level of filtration as Genuine PUR Water Pitcher & Dispenser Replacement Filters found in PUR and Beautiful by PUR systems. Only genuine PUR water filters are certified to reduce chemical and physical substances when used in conjunction with your PUR or Beautiful by PUR water pitcher or dispenser system. At PUR, we firmly believe that everyone deserves cleaner, better-tasting drinking water, which is why we have dedicated over 35 years to developing innovative and superior water filtration technologies. We would like to emphasize that our comparison to Brita® pitcher filter OB03, which is a trademark of Brita LP, demonstrates that our product reduces 2x more chemical and physical substances. Please note that PUR, Brita®, and ZeroWater® were all tested as of 7/1/23 and only PUR has been certified to reduce microbes by NSF, while Brita® and ZeroWater® have not received the same certification. Enjoy the power of our filtration system, which reduces 2x more chemical and physical substances than Brita's leading pitcher filter.* Moreover, our product is NSF certified to effectively reduce chlorine, mercury, copper, and zinc, resulting in improved taste and odor in your drinking water.§ When paired with your PUR pitcher or dispenser system, only Genuine PUR replacement filters are certified to reduce 20+ chemical and physical substances, further enhancing the quality of your drinking water. Experience the long-term benefits of our filters, designed to provide up to 40 gallons of cleaner water filtration or 2 months of regular use. Installing our filters is a breeze, thanks to the LockFit design by PUR, which securely locks your PUR Water Pitcher & Dispenser Replacement Filters into place in your PUR or Beautiful by PUR pitcher and dispenser system, ensuring that unfiltered water is kept separate from filtered water. Trust in the PUR brand, as we are committed to providing everyone with cleaner, better-tasting drinking water. For over 35 years, we have focused on developing innovative and superior filtration technologies.

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